For any retail operation with growth aspirations location planning forms an integral part of the organisation's 'retail road map'. How many new locations are realistic trading opportunities and what level of turnover and profitability is likely for each location are key questions answered by CACI consultants.

Our location knowledge backed by catchment models and extensive consumer databases ensure that expansion is planned on the basis of robust analysis.

A leading car manufacturer

A leading car manufacturer employed CACI to analyse performance in an underperforming region and subsequently advise on the optimum number, and location, of dealerships required to maximise market share. CACI undertook a detailed assessment of the manufacturer's target customers, current performance and local competition. This provided an understanding of the market size, the potential of each dealership site and therefore how many sites were needed across the region.

A number of scenarios were run to determine the ideal site locations, taking into account customer behaviour and competition. Once completed the new network plan was approved, enabling the manufacturer to target and acquire key strategic sites within the region.