CACI's models of consumer behaviour provide the bedrock of our consultancy projects. Our team's strength and quality is founded on our expert knowledge on consumers and catchments, which underpins the analytical approach we use to support your property decisions.

Whilst we have developed our research and consultancy services from our relationships with leading retailers, we increasingly provide advice on leisure, residential and mixed-use schemes on projects for leading developers, investors, retailers and public sector organisations across the UK and Europe.

A leading real estate company asked CACI to investigate the market opportunity for a major retail development in West London. The study focused on the need to target those occupiers best placed to meet consumer demand and sustain optimum turnover levelsfor the centre as a whole.

We undertook detailed analysis of the key customer groups attracted by potential retail anchors and compared their customer profile to the shoppers likely to be attracted to the new centre. The project considered a variety of store configurations and identified a number of complementary pairings to optimise shopper attraction.