How to gain the most from your current and future networks.
Segmenting your stores
For the largest outlet portfolios it is important that the store or branch meets the demands of the local consumers. Local outlet orientation may be about the design of premises matching consumers' desires or more commonly in determining products and services appropriate to the catchment for the outlet.
CACI has undertaken a number of outlet segmentation projects based on factors such as residential population, workforce population, competition and site characteristics.
Matching the product range to the local population for increased sales
There is a wealth of market research information available which explains 'who buys what'. Through customer profiling, CACI can relate this to the characteristics of the customers shopping at individual outlets. By targeting their product range more appropriately, stock turnover, sales and profit all improve.
In addition to product manufacturers, these principles have been applied equally successfully for department stores, convenience retailers and outlet centres.
