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Ocean

Ocean, created by integrating multiple data sources from major providers, is a database of over 40 million individuals. Allowing their affluence, lifestage, geographic and lifestyle attributes to be typified.

The consumer database with real power

Ocean is a vast and powerful database containing 40 million names and addresses, actual and modelled lifestyle data, consumer classifications, email addresses and phone numbers.

CACI has integrated some of the best market data to build Ocean, taking over 100 million records to create the most up to date, name and address file. Added to this are millions of actual lifestyle records and strong predictive models, making Ocean the ideal tool to drive profitable customer acquisition, management and retention.

Ocean contains over 400 lifestyle selections such as age, income, financial holdings, media readership and lifestyle interests, as well as our suite of consumer classifications including ACORN and PeopleUK.

The options are endless, a sample of Ocean's many uses are:

  • New customer acquisition
  • Prospect database creation
  • Model building
  • Database tagging
  • Profiling

Next section: eAppend

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Factsheets

Targeted Acquistions
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Delivering Deeper Prospect Pools
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Intelligent Consumer Classifications
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Intelligent Lifestyle Variables
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Enriching your Customer Data
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