Using your own customer data and market research data we can supply market potential estimates for products, services and shoppers.
These estimates enable you to identify the level of demand for your offer for any local area. The estimates can be applied to appropriate catchment areas for a range of outlet types.
Related Case Studies
Individual Site Appraisals
CACI provides turnover forecasts and feasibility study reports to a major supermarket group. Our experienced site researchers use field appraisals of proposed sites and local competition to refine the forecasts generated from our models of shopping behaviour.
The resulting reports provide turnover forecasts as well as the concise supporting evidence and expert commentary required to give the retailer's board confidence in CACI's recommendations.
Valuing the opportunity
The turnover reports produced from the bespoke model delivered by CACI are now the key component of the site assessment packs put to the board of a major DIY chain. The in-house software developed by CACI provides turnover predictions and cannibalization effects widely trusted within the business, backed up by clear benchmarks to give context to predictions. The flexibility of the software also allows the user to edit the predicted catchments to add local knowledge.