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Market Planning Data

Building on CACI's 30 year pedigree in building and modelling the most comprehensive local area data sets, CACI maintains unrivalled access to all of the data required to assess local market opportunities.

Our datasets include ACORN demographic classification, individual lifestyles database, population & expenditure forecasts and competitor location data.

  • ACORN

    ACORN was the first and is still one of the most powerful consumer targeting tools. The combination of geography with demographics and lifestyle information enables marketers to fully understand the kind of people buying their goods and services.

  • HealthACORN

    HealthACORN offers a unique insight into the diet, exercise and illness attributes of the people in your local area. It is the first consumer classification to focus on the specifics of health.

     

  • EducationACORN

    EducationACORN subsection

    EducationACORN offers a unique insight into the attributes of school communities and the influence on pupils' needs and educational performance.

  • GreenACORN

    GreenACORN provides local authorities with an in-depth understanding of their citizens' attitudes and behaviours towards the environment. It enables them to encourage and incentivise citizens to become environmentally responsible.

  • SocialSceneACORN

    SocialSceneACORN


    The SocialSceneACORN consumer classification is focused on the eating-out and on-trade drinks market. The classification uniquely reflects the significance of food in this market and the move away from wet-led venues.

  • IrishACORN

    IrishACORN

    IrishACORN can help define and analyse the purchasing preferences and lifestyle characteristics of different areas throughout Ireland.

  • EuroACORN

    Ever evolving, ACORN has expanded beyond the UK and can be used to understand market capabilities and similarities in Europe.

  • Expenditure Estimates and Forecasts

    Our measures for expenditure estimating and forecasting have been developed to focus on the spending habits of the UK population, to help our customers understand their target market.

  • Population and Household Projections

    Population projections and demographic updates are an important part of any planning strategy. We can help you with both residential and workforce population data.

  • Income and House values

    The Streetvalue and PayCheck datasets innovated by CACI have been instrumental in the way housing specialists look at housing affordability within local markets.

  • Market Databases


    Our Market Databases are comprised of Mortgage Market, Current and Savings account and Personal Loans databases run on behalf of the financial services industry since 1990.

  • Market Potential Estimates

    Population projections and demographic updates are an important part of any planning strategy. We can help you with both residential and workforce population data.

  • Public Transport Travel Times

    An increased focus on transport for property developers and centre planners means that understanding the existing provision for Public Transport is very important.

  • Drive Times

    Catchment models

    Drive Time Matrices relate to the driving time between any two points, as well as straight line distance and road distance.

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