By analysing the places where people live, their characteristics and behaviour, CACI has created a tool to understand the different types of people, in different areas, throughout Ireland.

IrishACORN classifies areas of Ireland into seven groups and 33 types, based on the demographic characteristics. It provides an in-depth understanding of the different types of consumer in every part of the country, enabling marketers to pinpoint those most likely to need their services and avoid those who are not.

By adding IrishACORN codes to a customer database, marketers can increase knowledge of customers' behaviour and lifestyle. IrishACORN profiling will give you new insights into your customers and allow you to identify new prospects that most resemble your best customers.