InSite - understanding locations, understanding consumers... through analysis and mapping.
InSite is a local market analysis system that helps you to find your target customers and target locations. It is used by retailers and leisure operators to profile customers using existing outlets and to evaluate new locations according to market spend and customer potential.
It is a market-leading package of software, consumer data and location planning models, developed to provide you with decision-making support. It uses mapping, data manipulation and analysis tools to help you understand your consumers and business locations. InSite users are supported on both software usage and business applications.
InSite reflects CACI's practical experience of delivering customer and market analysis solutions. It is also backed by the greatest breadth and depth of geodemographic, marketing and lifestyle data available on the market.
We recognise the need to meet clients individual needs. Each InSite system reflects the specific requirements of the client organisation in terms of applications, data and geography.
As the leading analysts of locations and people, CACI needs excellent tools to deliver to the highest standards. We use InSite to deliver our consultancy reputation and InSite offers you the opportunity to benefit from CACI's experience.
Related Case Study
A large retailer
A retailer with one of the largest network expansion plans, uses InSite customer profiling and retail catchment modules to identify which retail centres are the key locations for additional outlets and new locations. InSite identifies the potential of any location, according to the number of key customer prospects for the retailer and the size of the local comparison goods' catchment area.
