InSite - understanding locations, understanding consumers... through analysis and mapping.
InSite is a local market analysis system that provides Marketing Agencies and Media with a vital tool for the analysis of customer characteristics and identification of the media that can deliver the most responsive consumers and the optimum geographical coverage.
It is a market-leading package of software, consumer data and location planning models, developed to provide you with decision-making support. It uses mapping, data manipulation and analysis tools to help you understand your consumers and business locations. InSite users are supported on both software usage and business applications.
InSite reflects CACI's practical experience of delivering customer and market analysis solutions. It is also backed by the greatest breadth and depth of geodemographic, marketing and lifestyle data available on the market.
We recognise the need to meet clients individual needs. Each InSite system reflects the specific requirements of the client organisation in terms of applications, data and geography.
As the leading analysts of locations and people, CACI needs excellent tools to deliver to the highest standards. We use InSite to deliver our consultancy reputation and InSite offers you the opportunity to benefit from CACI's experience.
Related Case Study
Media planning
One of the world's leading media planners and buyers uses InSite and its media modules to identify the most appropriate channels for its clients. The ability to profile consumers and relate that intelligence to local media opportunities ensures that the right people are targeted in the right places at an effective cost.
