InSite is a local market analysis system that helps you to find your target customers and target locations. It is a market-leading package of software, consumer data and location planning models, developed to provide you with decision-making support.

Many business sectors use InSite to identify the potential of new locations and evaluate the performance of existing outlets to ensure that outlets are in the appropriate locations for profitable trading.

Spatial Modeller

InSite's Spatial Modeller is a scenario editing software. Spatial Modeller enables users to run a wide range of "What if?" scenarios and can be applied to any of CACI's catchment and predictive models.

Scenarios are modifications to the current network of outlets including openings, closures, relocations and reconfigurations.

Spatial Modeller is wizard-driven, making it easy to use. It models catchments, sales and contribution, giving you information to support key business decisions.

Key to Spatial Modeller is its reporting functionality, which is customised to each client's specifications. Scenario Reports give the business answers you are looking for in terms of sales, contribution, cannibalisation, impacts, benchmarks and supporting data.

In addition, the mapping functionality of Spatial Modeller enables users to visualise catchment areas both before and after changes.

Spatial Modeller can be supplied either as a stand-alone application, or within InSite, to give the additional analytical power of CACI's market leading analysis package.

Related Case Study

Retail

A retailer with one of the largest network expansion plans, uses InSite customer profiling and retail catchment modules to identify which retail centres are the key locations for additional outlets and new locations. InSite identifies the potential of any location, according to the number of key customer prospects for the retailer and the size of the local comparison goods' catchment area.