Many organisations use InSite to identify the potential of new locations and evaluate the performance of existing outlets.
InSite is a local market analysis system that helps you to find your target customers and target locations. It is used by retailers and leisure operators to profile customers and to evaluate new locations according to market spend and customer potential.
It is a market-leading package of software, consumer data and location planning models, developed to provide you with decision-making support. It uses mapping, data manipulation and analysis tools to help you understand your consumers and business locations. InSite users are supported on both software usage and business applications.
InSite reflects CACI's practical experience of delivering customer and market analysis solutions. It is also backed by the greatest breadth and depth of geodemographic, marketing and lifestyle data available on the market.
We recognise the need to meet clients individual needs. Each InSite system reflects the specific requirements of the client organisation in terms of applications, data and geography.
As the leading analysts of locations and people, CACI needs excellent tools to deliver to the highest standards. We use InSite to deliver our consultancy reputation and InSite offers you the opportunity to benefit from CACI's experience.
Spatial Modeller
InSite's Spatial Modeller is a scenario editing software. Spatial Modeller enables users to run a wide range of "what if?" scenarios and can be applied to any of CACI's catchment and predictive models.
Scenarios are modifications to the current network of outlets including openings, closures, relocations and reconfigurations.
Spatial Modeller is wizard-driven, making it easy to use. It models catchments, sales and contribution, giving you information to support business decisions.
Key to Spatial Modeller is its reporting functionality, which is customised to each client's specifications. Scenario Reports give the business answers on sales, cannibalisation, impacts, benchmarks and supporting data.
In addition, the mapping functionality of Spatial Modeller enables users to visualise catchment areas both before and after changes.
Spatial Modeller can be supplied either as a stand-alone application, or within InSite, to give the additional analytical power of CACI's market leading analysis package.
Related Case Study
A retailer with one of the largest network expansion plans, uses InSite customer profiling and retail catchment modules to identify which retail centres are the key locations for additional outlets and new locations. InSite identifies the potential of any location, according to the number of key customer prospects for the retailer and the size of the local comparison goods' catchment area.
