With the wide range of channels available for consumer spending it is vital that outlets are in the appropriate locations for profitable trading. InSite is used across many business sectors to identify the potential of new locations and evaluate the performance of existing outlets.

As every organisation strives to be increasingly customer focused, InSite provides a clear picture of your customers. Target consumer characteristics, their media preferences and hotspots of similar people are all revealed by InSite.

The increasing cost of field operations and the desire to reduce CO₂ emissions mean that efficiency in sales and merchandising operations is a 'must-have'. InSite FieldForce and CallSmart deliver huge efficiency gains, enabling more calls to be achieved yet reducing field force and environmental costs.

InSite is used by retailers and leisure operators to profile customers using existing outlets and evaluate new locations according to market spend and customer potential.

Increased profitability can be driven from existing networks by using InSite to target branches on the product potential of their catchment area. InSite's profiling tools are used to build up a clear picture of the characteristics of customers for the purposes of up-selling and cross-selling.

Car manufacturers use InSite to ensure that their dealership coverage includes all the profitable locations for their marque across new, used and car servicing. The local media analysis and customer profiles offered by InSite are used to target marketing spend on prospects relevant to the marque and model.

With media becoming increasingly fragmented, InSite provides a vital tool for the analysis of customer characteristics and identification of the media that can deliver the most responsive consumers and the optimum geographical coverage.

As public service providers recognise the need for social marketing, InSite is used in areas such as community safety, health and education in order to direct the most appropriate resources to individual communities.

The demand for private healthcare and residential homes is increasing and InSite gives operators the opportunity to focus their time and money on sites offering the best opportunities.

Property developers, investors and consultants use InSite to assess the potential of new schemes and to analyse the performance of existing centres. InSite is also used to understand future prospects with regard to population change and competing developments.