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Our award winning software product InSite, is a geographic information system (GIS) designed specifically for network planning, customer insight, and field force planning applications.
As the market-leading package of software, consumer data and location planning models, InSite has been developed to provide you with easy to use decision-making support. Backed by the greatest breadth and depth of geodemographic, marketing and lifestyle data knowledge on the market, you also have access to our team of expert market analysis consultants.
InSite helps to identify profitable new locations and set targets for existing outlets.
InSite offers a clear picture of your customer's characteristics, their media preferences and hotspots of similar people.
InSite FieldForce and CallSmart deliver huge efficiency gains, enabling more calls to be achieved yet reducing field force and environmental costs.
Local authorities and primary care trusts use InSite to gain a better understanding of the needs of local communities.
InSite is used by retailers and leisure operators to evaluate new locations according to market potential and profile customers using existing outlets.
Increased profitability can be driven from existing networks by using InSite to target branches on the product potential of their catchment area. InSite's profiling tools are used to build up a clear picture of the characteristics of customers for the purposes of up-selling and cross-selling.
Car manufacturers use InSite to ensure that their dealership coverage includes all the profitable locations for their marque across new, used and car servicing.
As public service providers recognise the need for social marketing, InSite is used in areas such as community safety, health and education in order to direct the most appropriate resources to individual communities.
The demand for private healthcare and residential homes is increasing and InSite gives operators the opportunity to focus their time and money on sites offering the best opportunities.
Property developers, investors and consultants use InSite to assess the potential of new schemes and to analyse the performance of existing centres. InSite is also used to understand future prospects with regard to population change and competing developments.
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