With a track record of over 1500 territory planning projects, CACI leads the way in delivering optimum field force efficiency through one-off consultancy projects and software designed to deliver the most efficient territory structures and call schedules.

Store segmentation and ranging - matching the product range to the local population for increased sales

There is a wealth of market research information available which explains 'who buys what'. Through customer profiling, CACI can relate this to the characteristics of the customers shopping at individual outlets. By targeting their product range more appropriately, stock turnover, sales and profit all improve.

In addition to product manufacturers, these principles have been applied equally successfully for department stores, convenience retailers and outlet centres.

We can support you with all aspects of planning your field operations including pitching for new business, or optimising the deployment of existing field teams through our field force planning software.