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Consumer and Market Data
At CACI we have built our reputation on the quality and innovation of our consumer and market data, which provides real insight and underpins decision making in hundreds of organisations.
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Our base database is Ocean, which contains 40 million names and addresses. We also have a number of classifications available at both individual and postcode level for list selection or database coding.
Acorn
ACORN was the first and is still one of the most powerful consumer targeting tools. The combination of geography with demographics and lifestyle information enables marketers to fully understand the kind of people buying their goods and services.
FinancialACORN
Consumer targeting tailored for financial marketers.
GreenACORN
Understanding the Green attitudes of your consumers.
Ocean
Ocean, created by integrating multiple data sources from major providers, is a database of over 40million individuals. Allowing their affluence, lifestage, geographic and lifestyle attributes to be typified.
eAppend
eAppend is the service that adds fully opted-in email addresses to your customer database.
Fresco
Fresco is a segmentation tool, which describes people in terms of their attitudes to financial services.
eTypes
eTypes is the leading classification tool for understanding the UK consumers behaviour and attitudes to the internet and technology.
Market Databases
Our Market Databases are comprised of Mortgage Market, Current and Savings account and Personal Loans databases run on behalf of the financial services industry since 1990.
DataAce
dataACE is the quick and easy to use, one-stop shop for cleaning, suppressing and appending data.
ChannelChoice
In a rapidly evolving marketplace, ChannelChoice offers financial services providers the ability to plan and manage their customer relationships more effectively by understanding their customers' preferences.
PeopleUK
PeopleUK is a unique and powerful targeting tool. It is the only tool available to classify every adult in the UK individually.
PayCheck
Income is one of the key drivers in customer behaviour but it can be difficult to source reliable data on income, which is why CACI developed PayCheck.
StreetValue
StreetValue is our residential property price model. It is based on over 9 million records from our Mortgage Market Database and is the only property price model to be based on real information from lenders.