InSite is a powerful, yet easy to use analysis and mapping software application that allows marketers to get the most out of business information. InSite brings together a database engine capable of analysing large amounts of customer and market data with a mapping application that allows the user to better understand the impact of geography and demographics on customer behaviour.

InSite helps to plan and execute more effective sales and marketing strategies through:

• Customer understanding - combine InSite with ACORN to understand the key demographic characteristics or your customer groups
  
• Centralise customer and market information - use InSite as a data repository to clean and consolidate customer, sales and expenditure information
  
• Drive Time and Catchment Analysis - match customer data to outlets to understand customer journey and identify areas of high potential
  
• Support media and direct campaign planning through CACI's Media Module for Door Drops and DM campaigns
  
• Bring the data to life through the intuitive mapping applications to visualize analysis and export reports to a wide range of applications including PowerPoint and Excel

CACI also has a range of market data to support and enhance your decision making which can be tailored to support marketing requirements. All InSite clients use a dedicated helpline, user forums, training and on-site consultancy days available to ensure they get the most out of their relationship with CACI.