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Customer Analysis and Insight

We help you understand key customer characteristics through profiling and segmentation, calculate the value and profitability of customers and
prospects, predict future customer purchase behaviour and identify customers at risk of defection.

We have developed unrivalled approaches to helping organisations truly embed customer centricity and engagement into sales planning and execution.

Identifying Customers

Understanding your customers is key to communicating with them. We will help you understand them using a range of tools and techniques. We can profile them, show you their key characteristics and how they compare to the population at large. We can map the geographical distribution of your customers and show you which parts of the country are strongest for you. We can segment your customers into distinct types and bring them to life with detailed pen portraits.

Increasing the value of your customer base

Your customers are your most valuable asset. They can be costly to acquire but easy to lose. By analysing recent behaviour, we can help you identify customers at risk of defection (or churn) and implement programmes to re-engage them. We can help to target market resource where it will pay most dividends by calculating the profitability of different customer types and their lifetime value to your business. We can build models that will predict likely future customer purchase behaviour to ensure you offer the right product at the right time. And we can even measure the sensitivity of customers to price changes.

Where is the potential in the market

We can estimate the size of the market for your products and services at a national and local level and we can measure this market opportunity by key customer segments. Our experts can also calculate your share of a customer's total spend on a specific product or service, what we call your "share of wallet". We can forecast future potential value of the market as a whole and of your customers.

We have worked with CACI for many years and they consistenetly produce innovative solutions to challenging marketing issues, including the optimisation of our quaterly media plan, which delivers real value to business.

David Gay, Axa Sun Life Direct

Contact Us

Find out more or arrange a call back

 

Alternatively call us directly on 020 7602 6000

Brochure

Read about how CACI Customer Solutions can help you

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White paper

Effective Customer Contact Strategy in Retail Banking

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Case study

Customer Insight Analysis at the FT.com

View the FT.com case study

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