We help you adopt an appropriate targeting strategy for each channel and to map and simulate key processes to improve customer experiences through all touch points.
How to improve sales through each channel
We can help you understand your customers' channel preferences and the potential each channel offers your business. We can then work with you to adopt the most appropriate targeting strategies for each channel. We have experience of working with service centres to create campaign plans and key performance indicators to convert service enquiries into sales opportunities. And we can build you real time decision support tools using next best activity and event triggers to facilitate contact centre agent dialogue with customers.
Ensuring your retail network supports your customer strategy
Our location planning skills means we can analyse the performance of your retail network and determine if your current outlets are in the right locations to maximise sales opportunities. We can build you models that will predict the sales potential by product by outlet across your network to ensure you put your marketing resource in the right place.
How to improve contact centre performance?
Using our optimisation tools, we can accurately forecast demand in your contact centres, ensuring you can adequately resource contact centres based on planned campaigns. We can help you turn in-bound service enquiries into sales opportunities and improve contact centre return on investment. We also have tools for measuring the effectiveness of your contact centres in meeting your customer strategy.