Jump to content, skipping navigation or jump to sub navigation

Best Practice in Marketing Operations

We have developed an unrivalled view of best practice in database design, campaign and process management, response measurement and marketing evaluation techniques.

This industry-leading experience means we help you develop measurement and evaluation capabilities that meet your goals in managing marketing performance.

How to get more out of my existing customer marketing team

Having implemented over 50 campaign management systems across Europe over the last 10 years, we know how to get it right. We will apply best practice and ensure that your marketing team delivers maximum value to the business. We will help you streamline marketing processes and use marketing resource management (MRM) tools to ensure marketing resources are used to maximum effect.

How to get more from my customer marketing budget

By implementing customer-centric marketing, you can spend less money and achieve better results. We can plan marketing campaigns around trigger events in a customer's life or relationship with you, or around the most likely next purchase with you ("next best activity") even around a customer's lifecycle with you. All of this results in highly targeted, more relevant communications to your customers that in turn results in higher loyalty and increased customer satisfaction.

How to improve contact centre performance?

Using our optimisation tools, we can accurately forecast demand in your contact centres, ensuring you can adequately resource contact centres based on planned campaigns. We can help you turn in-bound service enquiries into sales opportunities and improve contact centre return on investment. We also have tools for measuring the effectiveness of your contact centres in meeting your customer strategy.

I chose to work with CACI because they had a plan not a concept, a set of experts not clever people and the wanted to succeed and not collect a fee - also someone testified that they did exactly what it says on the tin.

Craig Lumsden, The Co-Op Financial Services

Next section: Channel Effectiveness

Contact Us

Find out more or arrange a call back

 

Alternatively call us directly on 020 7602 6000

Brochure

Read about how CACI Customer Solutions can help you

Download brochure

White Paper

Using value driver analysis to derive optimum business benefits

Download this white paper

Case Study

Understanding effective Customer Management

 

View the cooperative case study

Back to top