Back in the old days, marketing analysis was comparatively straightforward. Customer analysts were responsible for customer insight and web teams analysed online interactions.

However, in today's multi-channel world it is necessary to bridge the gap between web and customer interactions.


Join CACI to hear innovative and practical approaches to integrating web and customer insight.

Who is it for?

Marketers, customer insight managers and web analysts who need to work together more effectively.

What will be covered?

• An introduction to the web analytics landscape
• Building web analytics capabilities
• Using web data in customer analysis
• Bridging the gap between traditional and web analytics