Customer management and data expert CACI has announced a strategic partnership with Neolane SA, a provider of multi-channel marketing management software.

The new venture enables CACI to offer clients a fully-hosted marketing database and multi-channel campaign management solution using Neolane's leading suite of software.

From this month, businesses will be able to integrate their email, web, SMS, direct mail and telephone communications with their customers in real time, to improve campaign effectiveness. The hosted database service will combine client data with CACI's digital data products, consumer enhancement data and ACORN demographic segmentation tool.

The CACI-Neolane partnership builds on CACI's expertise in helping major companies such as BSkyB, RBS and Vodafone to develop customer contact strategies which improve acquisition, retention and customer profitability.

Paul Winters, managing director of CACI's Marketing Services Division, comments: "This is a major step forward for us. We can now apply the real-time multi-channel marketing expertise we have successfully deployed on a bespoke basis for banking and telecoms clients to all those using our hosted database. This is by far the most effective technique for improving profitability, customer acquisition and retention rates - opening up huge possibilities for clients across business sectors."

Benoit Gourdon, global chief operating officer of Neolane, adds: "We are delighted to be working with CACI. Its customer marketing and data management expertise greatly complements Neolane's next generation marketing management software, building on work we are already delivering together for Sony Music and others."
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For further information contact Emily Luscombe/Graeme Buck, Camargue, tel 020 7636 7366.

Notes to editors:

1. CACI

CACI was founded in 1975 in the UK, and now generates over £41.3m in revenue, employing 450 people. It offers an unrivalled range of marketing solutions and information systems to a number of businesses from all industry sectors and already provides hosted marketing databases for clients including EDF and Telegraph Media Group. CACI describes the nation.

2. Neolane

Neolane provides marketers with a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. It is the only enterprise marketing software platform to integrate emerging technologies with traditional channels and has over 140 customers supported by a global network of partners.