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Customer Data Analysis
Clients' existing data is often the key to unlocking new markets, developing strategies and evaluating the feasibility of potential future locations.
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CACI provide profiling, coding and distance decay analysis to ensure that the understanding of your customers is based on true data.
Customer Profiles
CACI can provide a customer profile with any of the ACORN family of datasets. The profile provides a statistical and percentage breakdown of your customers by ACORN categorisations and enables you to compare against a Base Area of your choice.
You will be able to segment and target your marketing, evaluate your market potential, identify prospect markets and ensure your growth plans are achievable.EducationACORN Student Profile
Customer Record Coding
CACI offer a coding service, should you wish to be able to identify the individual characteristics of each record we can append a range of datasets to your database including: ACORN, Rural or Urban Coding and Paycheck (Gross Household income).
Distance Decay Analysis
CACI provide Drive Time Decay Analysis that enables you to separate local markets from visitors markets, target marketing in a cost effective manner and confirm the boundaries of your catchment market.
