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Turnover to double in five years despite current market conditions.

CACI is forecasting a doubling in turnover over the next five years, driving forward its growth at a time when market conditions are adversely affecting many of its competitors.

The growth is being spearheaded by the launch of a new specialist Customer Solutions Group, which will help companies design and implement better customer management strategies.

The creation of the group follows the acquisition of Sophron Partners by CACI two years ago. Since 2006 demand for its services has increased by 50 per cent and CACI forecasts that its turnover in this consultancy sector will increase dramatically by 2013. The Customer Solutions Group forms part of an aggressive growth strategy for the business overall.

"We are focusing on a market niche where there is a growing need for consultancy", says Paul Winters, managing director of CACI's Marketing Solutions Division.

"Too many blue-chip organisations waste effort and marketing spend because even basic customer management fundamentals are not in place. They are struggling to implement effective customer solutions that build value and many are coming to realise this. To get it right requires a range of skills and expertise which often cannot be found inhouse. That is what CACI's new Customer Solutions Group can supply."

Paul heads the Customer Solutions Group, which brings together CACI's considerable analytical, data and hosted database service capabilities with the knowledge and experience of Sophron Partners.

"Sophron's leading-edge consulting and technology capability, allied to CACI's strong customer analytics solutions and data resources, provides a route to the sound customer management that many companies still need", says Paul.

The Group is working with names including BSkyB, Vodafone, Orange, Toyota, EDF Energy and Co-op Financial Services.

"At a time of economic uncertainty, the business imperative to manage customers effectively is greater than ever. But experts in this field are hard to find and it is rare for companies to have them on the pay roll. Corporates need help from hands-on consultants who have deep skills in driving customer value and know how to minimise risk. We have over 100 experts focused on this area", says Paul.

"We work with large, complex organisations that have a wealth of customer data. Even the most successful businesses sometimes need help to improve processes and implement best practice.

"For example, we have been working with BSkyB for the last four years, one of the most innovative and successful companies in Europe. Sky itself has said that CACI has played a pivotal role in shaping its vision of the future of customer management."

Services offered by the Customer Solutions Group include customer strategy development; delivering greater customer insight and understanding; assessing and improving marketing operations and channel effectiveness and designing, building and running marketing systems.

For further information, please contact Graeme Buck / Emily Luscombe, Camargue Tel 020 7636 7366

 


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